Albert Einstein free essay sample

Einstein was an exceptional learner. He took bold steps out of the normal science teachings searching the world for more answers. What made Einstein so fascinated by science was it his family, teachings or friends? One will just have to keep guessing to find out the true philosophy of Einstein’s life and true thinking’s. For now he’s just a part of life changing history. Albert Einstein was born on March 14, 1879, in Ulm, Germany. From a young age, Albert was already an excelling learner. Albert was born into a middle-class German, Jewish family. Within a year of his life a change has already been made as the family moved to Munich in 1880. In 1881, Einstein’s sister, Maria, was born. His parents were worried for Einstein’s future because he barely ever spoke till age three. When Albert turned twelve, he was fascinated by his science book. Einstein made a huge choice at age 15 deciding to quit high school because; he was disgusted by the teachers and their teachings. We will write a custom essay sample on Albert Einstein or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Einsteins’ packed their bags and electro technical business to Italy where Einstein went to a Swiss school. Shortly after Einstein left to go the Federal Institute of Technology in Zurich to go to school. The 1900’s was a fast motioned time for Einstein; he graduated with an unexceptional record and was able to receive a job as a patent examiner. Einstein married a woman from school. Einstein wrote four papers on fundamentals in just a few months. Einstein’s forth paper expressed about mass and energy being the same thing (E=mc2). E=mc2 means energy is equal to Mass times the speed of light. Around this time Einstein quoted, I want to know how God created this world. I am not interested in this or that phenomenon, in the spectrum of this or that element. I want to know His thoughts; the rest are details. Albert received his first full-time physics job as an assistant professor at the University of Zurich. Einstein, his wife, and two sons all moved to Berlin, Germany. Unfortunately, war broke out. Einstein separated from his family leaving them behind and moving towards the future. Albert supported the pacifist group when World War One approached. After a year of thought Albert, at last, finished his theory of relativity: Einstein reached another understanding of gravity. At the same time Einstein craved for peace to return. Germany was at their downfall and Albert was engaged in politics pushing for a new progressive party. In about 1919, things were looking well for Einstein and he remarried to his first cousin Elsa Lowenthal. British astronomers confirmed about his theory concluding gravity does bend starlight. Albert was thought highly and received much fame. Around 1922, Einstein traveled the world for the next fifteen years. He somewhat did this to save his endangered life after the murder of Walther Rathnau. In his travels, he spoke about physics and raised funds for the Zionist cause. Einstein’s nutty appearance made him a huge hit everywhere he ventured off to. Einstein spoke constantly of the evils of wars and he became an extreme pacifist. The pacifism religion was totally peaceful and against war deferring to the Zionism religion. Albert still soared the possibilities of the technical side of general relativity and wanted a theory to combine electromagnetism and gravitation. Einstein left new developments in nuclear and atomic physics in the cold. Einstein’s explanations of his quantum theory won him the Nobel Prize in physics. Einstein rejected to embrace quantum mechanics. Niels Bohr’s philosophy of quantum had no appeal, and for the rest of Albert’s life he augured with Bohr about it. Einstein found himself in Pasadena in 1933. He renounced his citizenship as a German and never returned to Germany again. He did his best to help all Jews and other political victims of the Nazi Party. Einstein rejected many great offerings to learn, but pursued the Institute for Advanced Study, which was in Princeton, New Jersey. Einstein moved into a frame house in Mercer Street at Princeton’s center. There he lived with his sister, stepdaughter, and his wife until her death of 1936. Einstein signed a letter to President Roosevelt of possibilities of creating nuclear bombs warning Germany may try to make nuclear bomb first. In around 1940, Einstein became an American citizen. Around this time Albert quoted, How I wish that somewhere there existed an island for those who are wise and of goodwill! In such a place even I would be an ardent patriot. Albert was offered to be the second president of Israel, but he rejected. He had too much on his plate including world government, nuclear possibilities, and United Nations. Things seemed to pile more and more on top of Albert. The quest for a true field theory for a better understanding was one of Albert’s unfinished tasks. Albert was in the middle of finishing a speech for Israel and working on a new anti-war project. Albert was stricken and died around 1955. One thing I have learned in a long life: that all our science, measured against reality, is primitive and childlike – and yet it is the most precious thing we have, Albert said this in his last months of life. I believe Albert was trying to explain that all that you can do in life will never be enough in such a difficult world we live among but yet it’s still the best we can receive. Albert was an open minded thinker with a foot in the right path to the future and peace.

Saddam Hussein Essay Example

Saddam Hussein Essay Example Saddam Hussein Essay Saddam Hussein Essay Saddam Hussein ruled Iraq as vice-president from 1968 to 1979 and as president from 1979 until he was overthrown by the American invasion in 2003.   Hussein was a Sunni Muslim, which composed about one fifth of Iraq’s population but who dominated the majority Shi’a and minority Kurdish communities through the dictatorship of the Ba’ath Party.The Ba’ath party was a secular group who saw radical Islam as a threat to their power.   After the Islamic Revolution in neighboring Iran in 1979, Saddam Hussein ordered the Iraqi army to invade Iran in 1980.   Hussein feared that Iran’s Shi’a Muslims might try to turn Iraq’s Shi’a Muslims against him and the Sunni-dominated Ba’ath party.Saddam’s war against Iran last from 1980 through 1988; it was the longest conventional war of the 20th century.   During the war, Saddam Hussein ordered the use of chemical weapons against both Iranian troops and Iraq’s minority Kurds, who were in a state of constant rebellion against the Ba’ath party.   Despite his well-known crimes, the United States supported Saddam Hussein during the 1980’s because the American government felt that Iran was a greater threat than Iraq.In 1990, Saddam ordered the Iraqi army to invade another neighbor, the tiny oil-rich country of Kuwait to Iraq’s south.   Saddam declared that Kuwait was a part of Iraq, and that the border between the two countries was illegitimate, since it had been drawn by the British Empire and not by the people who actually lived there.After Saddam Hussein invaded Kuwait, he went from being America’s ally to America’s enemy.   The United States led a coalition of many nations to force Hussein to withdraw from Kuwait.   During the six week war of 1991, known in the West as Desert Storm or the Gulf War, the infrastructure of Iraq was pulverized.Despite the American victory in the 1991 war, Saddam Hussein remain ed in power in Iraq.   Iraq had become wealthy under Saddam due to its great oil reserves, but Hussein’s two wars had now made Iraq a third world country.   International sanctions throughout the 1990’s resulted in Iraqis’ standard of living plummeting.The United States invaded Iraq in 2003 and overthrew Saddam’s government.   The dictator was captured late in 2003 and was executed at the end of 2006 by the new Iraqi government.   After Saddam’s overthrow, Iraq descended into civil war between Sunni and Shi’a Muslims.   Although the dictator is gone, the conflicts between Iraq’s different communities is far from over.Source:Saddam Hussein: The Politics of Revenge,   by Said K. AburishBloomsbury Publishing, London, 2000

Tacit Knowledge - The Mortar of the Design Process Research Paper

Tacit Knowledge - The Mortar of the Design Process - Research Paper Example Body Tacit knowledge is the kind of knowledge which has been considered relevant in shaping actions relating to real-world goals. This kind of knowledge covers three basic qualities. First, it is procedural; second, it is significant in the achievement of goals which individuals value; and third, it is gained with limited assistance from others (Hedlund and Sternberg, 2000). Knowledge including these elements is considered tacit as it must often be interpreted from actions or statements. The inference must be gained from the individuals who want to establish tacit knowledge in work and school and from the researchers wanting to evaluate these individuals (Hedlund and Sternberg, 2000). In effect, tacit knowledge is usually implied, not explicit. Since tacit knowledge can more or less be measured and because such measured knowledge has been known to shape job performance in various domains and in numerous performance standards, the tacit-knowledge approach must have practical applicati on in the evaluation, selection, and training of leaders (Taylor, 2007). Research implies that tacit knowledge is gained with experience, however individuals may also differ in how they improve from their experiences. Much interest in the handling of knowledge in organizations has directed attention on the management of tacit knowledge, and on how such knowledge can be kept within the firm as a basis for possible competitive gain (Coff, et.al., 2006). The idea of tacit knowledge is generally appealing and is likely something that would be understood as the information which individuals would have in their heads, not information which would be recorded (Koenig, 2003). In most instances, tacit knowledge seems to be the term which encompasses any knowledge which has not been formally written down (Styhre, 2004). However, as noted by other theorists, such simplistic notion of tacit knowledge triggers the expectation that tacit knowledge can easily be transmitted with the sender of the i nformation reflecting and expressing the knowledge. In fact, the primary understanding of tacit knowledge is ambiguous as researchers use the term for various meanings and characterizations. In effect, much confusion and debate is seen over the actual nature of tacit knowledge and whether it can actually be articulated (Tsoukas, 2003). Tacit knowledge for military leaders seems to be a better predictor of leadership effectiveness as compared to verbal prowess or experience (Horvath and Williams, 1994). Experience as evaluated by months on a specific job, manifested no relationship with leadership efficacy. Tacit knowledge for military leaders did not show any relationship to effectiveness, except for Battalion commanders who had better tacit knowledge and who were more efficient in managing subordinates (Hedlund and Sternberg, 2000). Finally, verbal ability had a moderate relationship with leadership effectiveness within platoon and company levels. However, when an evaluation of ver bal ability was assessed based on hierarchical regression, tacit knowledge consistently manifested efficacy beyond verbal ability (Hedlund and Sternberg, 2000). Tacit knowledge therefore supports the fact that it assists in ensuring leadership efficacy and seems to do so beyond the old predictors. Studies on tacit knowledge and leadership sought to understand what leaders knew which was

Bluebird Office Products LTD Case Analysis Essay

Bluebird Office Products LTD Case Analysis - Essay Example Speed delivery is at the core in this case. The three branded products had a sales figure of in 6,000,000 Euro 2011. The company’s operating costs stands at 5,500,000 Euro. This figure is projected to increase in the either option advocated for. The level of quality stands at 10% of the operational costs i.e. 550,000 Euro. The Company has a lead time of 12 weeks which it meets 80% in a year. The lead time could be modified to meet delivery speed for the customer. The advocated strategies from the marketing team are outlined below: Option 1 – FINBAR Ltd The customer has a colour that is expected to remain consistent although it will be placing orders according to customer specification. An increase in sales of 1,000,000 euro is projected from the sale of 2000 chairs at 500 euro. This sale is expected at one in every three months. Therefore the projected annual sales will increase by 1,000,000 euros. The impact of adopting the quality need specifications will generate an addition operating expenses. This stands at 825,000 euro. The level of quality maintenance cost is 82,500 euros. Earnings Before Investment and Tax of the company is expected to increase by 175,000 euros. Option 2 – Classy Ltd Classy Ltd will be ordering 500 chairs at 1500 euro generating sales of 750,000 euro. The projected operating expenses will increase by 550,000 euros and the level of quality will cost an extra 55,000 euros. An extra investment in this is needed for 50,000 euros. A total cost increase of 600,000 euros is projected. An increase in earnings before investment and tax is expected to be 150,000 euros. Current performance of the company stands at annual sales of 6,000,000 in 2011 and operating expenses of 5,500,000. The level of quality is maintained at a cost of 10% of the operating costs i.e. 550,000. The present earnings before investment and tax are 500,000 euro. An increase of 35% in earnings before investment and tax is projected if option one is adopte d i.e. the Finbar Ltd customer specified products. On the other hand, an increase of 30% in earnings before investment and tax is projected in the coming year if the Classy Ltd strategy of delivery in terms of speed and quality of the products. The company is faced with the situation where it will introduced innovative ideas as well as theme changes in product manufacture process. The time-based delivery aspect for strategy 2 i.e. Classy Ltd will call upon adjusting the lead time of the company to meet the speed at which the customer gets his products. Option 2 has an increase of 55,000 euros in maintaining quality while that of option 1 stands at 82,500 euros. Bluebird is faced with new product development as their case is change in theme but the original product. On the contrary, Classy aims for innovative ideas hence results to new product introduction by the Company. Finbar Ltd might bring a challenge of increasing the product line to meet the increased 2000 chairs production. W ith the consideration that the supervisor and wages expenses are not increased, this implies that the quality may be compromised in either case if care is not observed. Classy Ltd stands to bring an increment of 30% of the company’s EBIT which is less than 5% that of Finbar Ltd. This option however calls for a fewer number of products. The level of quality maintenance is lower by 27,500 euros. To meet the customers’

Family and brotherhood Essay Example | Topics and Well Written Essays - 1250 words

Family and brotherhood - Essay Example But these words have become encompassing terms that it can connote a whole new different perspective that points toward unswerving loyalty, camaraderie and unity. â€Å"Infernal Affairs† has taken brotherhood toward a realm which yields multiple perspectives that all the notions of being one in a common goal and purpose in life makes a brotherhood, in crime and in justice, possible. Simultaneously, the film has taken a new look in outlining the existing perception of what a Chinese family is and how it should be then molds it in such a way that relationships may not be of blood but it remains to be thicker than water. This is not a new concept in terms of movie themes but the lack of family relationships in the Hong Kong blockbuster and the focus on alternative relations put a different strain on traditional relationships as commonly seen in Chinese culture and gears towards a modern conceptualization of family. The modification of a western genre involving the battle of good versus evil is something taken to new heights with this movie. The film has garnered international and local awards as proof of its success, critically and financially. â€Å"Many commentators have also raised questions about the export success story of recent Chinese cinema. They worry that Chinese filmmakers pander to Western audiences and that Western audiences and scholars appropriate and distort Chinese films for Orientalist and neo-imperialist ends† (Berry and Farquhar 204). ... Conversely, Ming has been perfecting his role as an ambitious cop by keeping his records immaculate when all along he has been a protege of triad kingpin Sam and his well thought-out scheme to penetrate the police force by enlisting young men to the Police Academy. Both Yan and Ming were tasked to find out who the infiltrator is within their respective groups. Whoever finds out first the other’s counterpart could mean the destructive end to one’s life and another’s career. Triad boss Sam takes the necessity of finding out who the mole is seriously. He executes a routine one-on-one conversation with each member of the group, asking them how many years they have worked for him and complimenting them for their contributions. He tells Yan that of all the brothers he trusts him the most. But some doubt had been cast on him earlier when Sam smashes Yan’s arm cask looking for a bugging device as their transaction with the Thais was tipped off to the OCTB, prompti ng them to throw the drugs into the water. The goose chase starts as both sides realized the other knew their every move to the very detail. Yan survived his boss’ suspicions narrowly and continued earning his respect. Keung, another triad member, later on confides that Sam talked to him in the same manner and asked if he would be willing to shoot any of his brothers if he finds out he is a mole and to which he answered yes to without hesitation. Later on as Keung was in the troughs of death, his final words endured to be an advice to Yan as his brother, â€Å"Remember this, if you see someone doing something but at the same time watching you... then he is a cop† (Infernal Affairs).

E-business Innovative Marketing Strategy

E-business Innovative Marketing Strategy Chapter One: Introduction 1.1 Background The term E-business is todays popular form of business by using old business models with the interaction of technology and gaining the most out of customer value and profits which is the future way of doing business. In E-business as like bubbles are bursting there is constant threats about security, but e-business is increasing to a whole new level, and will most likely keep doing so in the near future. In the latest years Internet has proved as a very important marketing tool. By the use of the Internet the companies have developed relationships with the customers by using different systems in promotion and sales. So the inception of Internet has had effect on the way the individuals and organizations communicate around the world (Doole and Lowe, 2004). Briefly, in the last years marketing has gone online taking advantage of the market opportunities. The estimates regarding the amount of business conducted electronically vary widely, but it is clear electronic business and electronic commerce have gained tremendous momentum worldwide over the past decade. Much media attention was given to the dot-com boom, but has since waned following the dot-com bust and economic downturn of the early 2000s. Despite the dot-com bust, it is clear many successful electronic businesses will evolve and thrive for many years, e.g., eBay and Ocado. Nonetheless, E-business sector has become an increasingly competitive and dynamic business environment within the past decade. Consumers perceive firms having a web site as more customer-oriented, responsive, informative, high-tech, sophisticated, and likely to stay in business longer (Griffith et al., 1998). These discerning and demanding consumers have led many innovative organizations to look for appropriate marketing strategy on the internet marketplace with the aim of building better business position; on the one hand value into service offerings, satisfying and maintaining loyal customer and on the other hand effectively making strategic decisions thereby increasing the overall business performance. The ability to retain and lock-in customers in the face of competition is a major concern for online businesses, especially those that invest heavily in advertising and customer acquisition stares. However, creation of loyal and a satisfied customer base is an important determinant of marketing success. Research shows that loyal customers buy more of company’s product, they are cheaper to serve, less sensitive to price and brings in more customers by word of mouth (Reichheld, 1996). Therefore, developing, managing and maintaining loyal marketing relationship of the internet market place for instance is harmonious to how well you are marketing. Thus knowing how well you are marketing as a firm and making innovative marketing strategy to perform better in future which is required and inevitable in such a marketplace as the internet. Obviously, decision making is essential about organization strategy to determine the future direction (Johnson Scholes, 1997). The prime function of management is perhaps to make the right strategic decisions. According to Johnson Scholes, (1997) strategic or long-term decisions are concerned with an organizations overall objectives. Such corporate decisions include major capital investments, sources of finance, and product and market choices. Practically, the long-term directions are affected by strategic decisions of an organisation and are generally about attempting to complete some benefit for the company. Therefore, with the range of a company’s action are likely to be affected: Does (and should) the company focus on one area of action, or does it have many? The issue of range of action is fundamental to strategic performance (Johnson Scholes, 1997). In marketing strategy pricing is one of the most talked about but least understood of all the key marketing levers (DiCamillo 1996). Price is also the easiest of the marketing mix variables to manipulate and can be done so very quickly (Guiltinan and Paul 1985). The proliferation of e-commerce has already had a significant impact on how and where consumers shop. It also has the potential to make dramatic changes in the way goods are priced and how purchase decisions are made. In Internet shopping the cost (in both time and money) of comparison shopping is drastically decreased and price is a major element in purchase decision. A marketing manager strategically sets pricing to achieve the company’s objective. 1.2 Rationale In e-business innovative marketing strategy change over the life cycle of a firm (Miller and Friesen, 1984) the strategy systems emerge over time, in response to changes in strategic goals, the business environment and the size of the firm. However the question of which marketing strategy is required for achieving to a goal or an objective. In this sense what marketing e-strategy required for? Implicitly, related to the current study by evaluating marketing e-strategy one firm going to make their future crucial decisions to improve their firm’s more in online business. Needless to say, marketing strategies depend upon basis for decision making and reflect the customers needs as well as the firms simultaneously. Companies and researches reflects the customers satisfaction and needs by calculating price, feature, amount, cycle time, effectiveness, output etc., of the products, services, and procedure as long as ways to calculate those things have to be present (Tapinos et al, 20 05). What is new and has attracted little attention to some extent is to evaluate marketing e-strategy using decision- making variables and to see the impact on strategic decisions. This clearly shows those not only find the appropriate marketing e-strategy but in order to better control, understand, and improve what firms do and must do. In this research there are two different cases virtual company; one is basically auction store eBay and another grocery store Ocado. The main reason to select different category companies because both are doing e-business and through this research it’s going to be defining their marketing e-strategies and implementing in the market are approximately same. That’s why this study evaluates two different category virtual stores and compares their marketing e-strategies. Therefore this study goes beyond just required marketing strategy using the internet as a market place but is a bold attempt to evaluate e-strategy using decision making variables and to see the impact on strategic decisions. 1.3 Significant of the Research The marketing discipline has been showing to different changes and powerful challenges into the business stadium with the induction and dispersion of the online phenomenon. Constantly since this new multimedia surroundings of exchange appeared, many research have been performed about how it will influence the nature and prospect of marketing activities. This research is an attempt to categorize and summarize the literature about online marketing and enlighten the study routes that will contribute to the development of the discipline. In reality, most firms will need to plan marketing strategies for both traditional or place aspects of the business, and the fast developing electronic or space dimensions of the business (Rayport ; Sviokla, 1994). Both approaches need to be co-ordinated in a cost effective manner whilst providing the customer with an effective and integrated solution. Some research has reported that the early adopters of e-business show a trend towards cost reductions and administrative efficiencies from e-procurement and self service applications used by customers and employees. By contrast, more mature users focus on strategic advantage and generate this through an evolutionary model of organisational change (Ash and Burn, 2005). Researchers have also recognised the importance of the extension of e-commerce use to small and medium sized businesses in order to realise improvements in efficiency and effectiveness (Hauge et. al, 2004) Managers need to contemplate their strategic approach to the electronic business opportunity in terms of both internal and external considerations at a particular point in time. Based on recent research (Perrott, 2002), this paper proposes a tentative framework that will assist managers to determine their organisation’s strategic positioning in the electronic arena. 1.4 Aims Objectives Aim To identify what might be appropriate marketing strategies for this new era e-business. Objectives To review literature on current developments in online marketing strategies. Identify the e-strategies of the cases eBay and Ocado. Review the strengths weaknesses of e-strategies. Identify immediate competition and implications for the cases eBay and Ocado. How do customers react to the marketing e-strategies? 1.5 Purpose and Research Questions The purpose of this thesis is to define required innovative marketing strategy of virtual stores using decision-making associated variables sternly to evaluate the impact on strategic marketing decisions. There are many issues connected to this research problem, but we will only focus on certain aspects and a complete picture will therefore not be provided. The research questions we intend to answer are: RQ1. What are the objectives for online marketing? RQ2. How can the online product offer be described? RQ3. How can the online pricing strategy be described? RQ4. How is the Web site used as a communication, promotion medium, distribution and transaction medium? RQ5. What influential innovative marketing e-strategy evaluation variables or indicators are associated with strategic marketing decisions in the online marketplace? 1.6 Scope and Limitations This research will show the continuing progress in digitization and networking that is manifested in the rapid spread of the internet, information about product attributes, marketing strategy and especially in pricing process – which has long been considered a concomitant part of any article placed on the market – is now distributed independently from the product itself. The growth in digitization has significantly increased a company’s freedom to both combine and diversify products, thereby enabling them to easily produce and offer a wide variety of product versions to their customers. Moreover, progress in networking has substantially increased the speed at which various product-related information can be distributed. At the same time, it has considerably expanded the range over which such information can be disseminated. This research identifies the major scope and content of the studies about Internet marketing and displays the current state of the discipline. It also enlightens the main avenues or niche routes for future research by clarifying under investigated or unsettled areas. The framework of this review can serve as a skeleton explaining the accumulated state of knowledge about Internet marketing and can be a useful starting point for studies aiming to expand the views about this area further. The current research has been limited and concentrated on required innovative marketing strategy up to company-level eBay and Ocado. The research is focused on evaluating virtual store marketing strategy for strategic decisions. Consequently, plethora of researchers have measured marketing strategy from diverse perspectives such as the financial perspective, process and supplier’s perspective, employee’s perspective innovation and development perspective. The current study mainly focuses on the customer’s perspective. The primary focus was on the online marketplace industry where the business model is emerging and fast spreading. Further the focal point will be on business to consumers (B2C). The companies studied involve UK firms providing service to UK users. The firms studied are eBay and Ocado. The study was limited to customers or users within London, city in UK. 1.7 Signposting of the Study Chapter One: Introduction In order to improve a product or services to satisfy a need of a customer, once have to be able to improve or change it to meet their needs. In order to improve or change it, there is the need to know what the customer desire or want. In order to know and understand it, once have to be required innovative marketing strategy in online market. This first chapter will present the background and rationale behind innovative marketing e-strategy especially in pricing and the impact on strategic decisions in the online marketplace. Further this section will present the issue regarding marketing e-strategy which will lead to the purpose of this study. Chapter Two: Literature Review This chapter provides relevant existing theories and models of marketing e-strategy specially pricing in the online market place as well as a model modified by the author. The working model builds upon the presented theories and is used as a foundation for the following analysis. Chapter Three: Research Methodology Strategy In this chapter, the research methodology strategy is presented. The research approach that has been adopted in order to answer the research questions and to meet the purpose is described and motivated. The research methods used in this work are as well described and discussed. Chapter Four: Empirical Analysis In this chapter the results of both the qualitative and quantitative research are presented. The results will follow the outline of the working model. A brief companies overview are also presented. Chapter Five: Analysis In this chapter the analysis and discussion of the empirical data will be presented. The analysis is assessed through the two major issues in the study along with the working model. Chapter Six: Conclusion This chapter includes the conclusions of the research as well as reflections for recommendations, a discussion of the limitations and suggestions for further studies. Chapter Two: Literature Review 2.1 Online Marketing Objectives Online marketing can be described as a system for selling products and services to target audiences who use the Internet and commercial online services by utilizing online tools and services in a strategic manner consistent with the company’s overall marketing program (Janal, 1997, p. 39). Before going online, the company needs to have a marketing plan that is consistent with the goals and objectives set by the company. It is necessary to decide what the company wants to accomplish by going online (Janal, 1997). Pitt, Berthon and Watson (1996) point out that the objectives for marketing through Web sites vary depending on the company, but that many organizations do not even have clear and quantified objectives for being present on the WWW. Companies must divert from the thinking that even a bad Web site is better than none at all, because without clear objectives it will be hard to make appropriate marketing strategy through the Web site’s effectiveness. The Web site can be characterized as something of a mix between personal selling and advertising and can move the customer through the six phases of the buying process: need recognition, information processing, develop specifications, search and evaluation, purchase and post-purchase evaluation. By attracting Internet surfers, establish contact with interested surfers, transform some of the interested surfers into interactive customers and keep these customers interactive, the Web site is acting as a mean to push the customer through the buying process. Converting surfers into customers can be considered a six-stage conversion process. The efficiency of the Web site in reaching the marketing communication objectives set for it, as well as in taking the surfer through the six stages of the conversion process, is shown in Table 2.1. (Pitt, Berthon Watson, 1996) Even though most companies wish their Web site to generate direct response orders and thereby set marketing communication objectives, there are many other objectives that can be achieved by marketing online (Mathiesen, 1995): Generate direct response orders. Increase brand awareness or corporate image. Gather information about customer preferences to help guide future product development. Improve customer service. Test consumer response to discounts or other special offers. Build a list of prospects for future promotions. Find business partners, dealers, or franchisees for company’s products. Recruit talent members, employees, subscribers, etc. Table 2.1: A Model of the Conversion Process on the Web *An overall average Web site efficiency index, which can be thought of as a summary of the entire process. Source: Adapted from Pitt, Berthon Watson, 1996, p. 8 According to Janal (1997), the Internet is the world’s most efficient marketing tool and helps companies disseminate sales and marketing messages, create one-to-one relationships, educate prospects and support existing customers on a worldwide scale. The Internet provides the possibility to deal with customers worldwide that have pre-selected a specific company. Firms can use the Internet to generate revenues by increasing sales to existing customers and by attracting new customers (Peterson, Balasubramanian Bronnenberg, 1997). The Internet is an important marketing tool because the market prefers the decentralized, open-access environment presented by the WWW for E-commerce (Hoffman Novak, 1996b). The Internet possesses unique features making it appropriate for creating close customer relationships (Honeycutt, Flaherty Benassi, 1998). Janal (1997) proposes that the flexible publishing platforms of the Internet and commercial online services gives the marketer the possibility to establish relationships with the consumers. The relationships are created through online sales, support and service. On the Internet, the customers and the company are interacting with each other and this gives a very intimate selling situation (Janal, 1997). However, no physical intimidation exists between buyer and seller and no middle parties may interrupt the communication process (Samli, Wills Herbig, 1997). Quelch and Klein (1996), as well as Sanden (1998) claim that the Internet is not constrained by either location or time. For the millions of individuals connected to the Internet, traditional limitations of time and distance no longer apply. The computer in Sweden or Hong Kong is just as close are the office next door. Messages can be sent to thousands of potential customers simultaneously with one keystroke (Cronin, 1994). Furthermore, the Web site is completely accessible, since it can be read 24 hours a day, 365 days per year (Samli, Wills Herbig, 1997). The Web site can be used to create customized sales presentations affecting several senses and appealing to logic and benefits. Consumers can pick the sales presentation and information they want (Janal, 1997). By using a variety of Internet resources, the company can create a customer-oriented environment while obtaining information about customers’ specific interests, responses to new product offerings and feedback on the company’s performance. Additionally, the Internet offers the possibility for online ordering and delivery. Customers logging on to the Internet can continue to receive enhanced support services through the network. (Cronin, 1994) The Internet provides quick feedback on the effectiveness of marketing activities, enabling performance-based marketing (Burke, 1997). Marketers can test both new product concepts and advertising copy over the Internet for instant feedback. In addition, the Internet permits new types of measurement tools, such as online surveys, bulletin boards, e-mail marketing lists, customer identification systems, advertising measurement and Web visitor tracking. (Quelch Klein, 1996) The fact that the Internet is neither time- nor location-bound can have a major impact on costs. Customers do much of the work that would normally be handled by office-clerks or human tellers (Sheth Sisodia, 1999). According to Sandà ©n (1998), the Internet increases the company’s efficiency. By publishing information on the WWW, the sales process can be improved and thus, the productivity rises considerably. In addition, the time spent to process orders is lowered dramatically. Less errors and facilitated processing has led to substantial time-savings. The automation of various administrative tasks is another reason for the increased efficiency and the possibility to serve a vast amount of customers effectively (Sheth Sisodia, 1999). Administration costs related to paper-based processes such as postage, printing, and handling, will be reduced. (ibm.com) The WWW is the least expensive printing press and offers the seller an unlimited amount of space to describe and demonstrate the product range. Add to this the low rent compared to storefront, and it is clear that selling online means low cost of entry (Hoffman Novak, 1996; Janal, 1997). Jà ¤ger and Winberg (1996) underline the cost-effectiveness of the WWW by claiming that the costs are independent of the number of people exposed to the message, as well as how much information that is to be presented. They compare the WWW to a printed catalogue, where the costs are very much depending on these factors. It is proposed that performing direct marketing through the Internet may be one-fourth less costly than through traditional channels. The great segmentation possibilities and the low cost for creating differentiated messages on the WWW are also mentioned. As a conclusion, Jà ¤ger and Winberg (1996) point out that the cost-effectiveness for presenting messages on the WWW is dependin g on whether the target group is on the Web. The success of the campaign in relation to the costs of executing it must also be considered in order to evaluate the cost-effectiveness. By marketing online, the company gains competitive advantages compared to companies who are not online. The Internet also reduces the issues of company size, since consumers only care that they find the product needed at the right price. (Janal, 1997; Sandà ©n, 1998; Sheth Sisodia, 1999) 2.2 The Online Product Offer According to Brà ¤nnback (1997), the focus in marketing automatically changes from physical to informational when uses the Internet. In the traditional marketplace, the idea of the product is physical or tangible and occasionally accompanied by intangible features or services. On the Web site, a picture or description of its features will replace the physical product, and thus, the product becomes informational rather than tangible. Not all products are suitable for online marketing. Peterson, Balasubramanian Bronnenberg (1997) categorize products and services along three dimensions that are relevant when discussing the product’s suitability for online marketing. The dimensions are: value proposition, degree of differentiation, and cost and frequency of purchase. Concerning the first dimension, goods can either be low-cost, frequently purchased goods, or high-cost, infrequently purchased goods. The product is more likely to fit internet-based marketing if it is infrequently purchased and expensive. Goods can be classified along the second dimension according to whether they are tangible and physical, or intangible and service related. Online marketing is particularly well suited for certain types of intangible or service related goods. The third dimension reflects to what extent the product is differentiable or not. The Internet is an effective segmentation tool when it comes to products or services that can be subject to differentiation. Peterson, Balasubramanian and Bronnenberg (1997) illustrate the product and service classification grid presented below. (Table 2.2) Table 2.2: Product and Service Classification Grid Low outlay, frequently purchased goods Value proposition

Iphigenia, The Diary of a Young Lady Who Wrote Because She Was Bored Es

Expression and Repression in Parra’s Iphigenia, The Diary of a Young Lady Who Wrote Because She Was Bored Like Ruby, Iphigenia uses water imagery to dramatize her feelings and fantasies. But she also turns to the river to express her wants and desires because she cannot do so freely in her Venezuelan home. After the death of her father, Marà ­a Eugenia leaves Venezuela and her best friend Christina, to visit friends of the family in Paris. In Paris she experiences a sense of freedom that she has never known before, walking the streets alone, going to operas, and dressing as she pleases. But when she gets back to Caracas to live with her aunt and grandmother, she becomes bored, feels imprisoned, and finds out that her Uncle Eduardo stole her inheritance, leaving her penniless and completely dependent upon him. Her only recourse is to get married to a wealthy suitor. Unfortunately, Marà ­a Eugenia falls in love with Gabriel, who is not her family’s suitor of choice. Uncle Eduardo moves the family to the country and intercepts Gabriel’s letters to Marà ­a Eugenia. Soon Leal, a suitor to the family’s liking, whom Marà ­a Eugenia does not love, asks her to marry him and she accepts. A short time later, Marà ­a Eugenia’s uncle Pancho falls ill, and Gabriel, a doctor, comes to the house to tend to him. When they see each other again, Marà ­a Eugenia and Gabriel realize that they are both still in love, and he entreats her to run away with him, but Marà ­a Eugenia cannot summon the courage to accept his offer. Instead, she accepts the life that her family condones, sacrificing herself as Leal’s wife. In this story water is closely associated with Marà ­a Eugenia’s ability to express herself. She struggles throughout the novel to communicat... ...eal because of their influence. Splitting off from her family by going to Paris, confiding in and symbolically becoming the water, the green-world token, falling in love with Gabriel, the green-world lover, rebelling from her family, and engaging her unconscious bring her to the tip of self realization. But as a result of the influence of her family, Marà ­a Eugenia accepts her family’s expectations as her own, that which is contrary to the desires she expresses in the process of her transformational journey. In Pratt’s words, instead of growing up, Marà ­a Eugenia experiences a â€Å"growing down† in which the protagonist accepts â€Å"auxiliary or secondary personhood† instead of self realization (36, 168). Instead of accepting herself during the process of individuation she rejects her love for Gabriel and her desire for freedom to conform to the wishes of her family.

Plato Allegory Essay

1. The purpose of the allegory is to make it able to direct a relationship between a character, object, or place and an idea or concept. An allegory shows expressions through symbols, allowing the reader to use their imagination. This form of writing easily attracts the attention of its reader. 2. The cave symbolizes the ignorance of mankind. Within the cave, mankind is unaware of any existing world outside of the wall that is placed directly in front of the prisoners. I do believe that there are other possible interpretations. This interpretation could be material world, and physical world we experience. 3. I believe the prisoners in the cave are symbols of humanity. The common human who does not know what reality is until they are unchained and released 4. I believe the prisons are chained in The Allegory of the Cave because of the many restrictions humanity has to withstand. The prisoners are forced to see things from a certain perspective. Chains could possibly symbolize the laws. 5. I believe the puppet masters represent society, education, and religion. The puppet masters shape the understanding of the prisoners. Within societies, education, and religion shape our understanding and are responsible for how we learn. 6. A prisoner would be released from their bonds and cured of their delusions. However, this escape may involve confusion and difficulty. The prisoner’s vision would be at fault and provide struggle. They would experience a whole new world. 7. The prisoner that escaped would be made a fool if one attempted to return to the cave. The other prisoners would question and ruin all possible sight. If the prisoner attempted to lead one up, it is possible they would kill that prisoner. 8. I think â€Å"the good† refers to the light which is justice and enlightenment. 9. Socrates goes on to say that their argument indicates that knowledge is innate in each one of us. He compares our brain to an eye that can’t be turned from bad to good unless our whole body is turned. Socrates says this is similar to the way that our whole mind must be turned away from the world until we can handle reality. 10. Socrates says that the ultimate â€Å"job of lawgivers† is to require the best mind to reach the highest form of knowledge. He also says their job is to strive for vision of the good, and when that is reached, stop them from active how they are allowed to be then. 1. I do think the people today can be prisoners existing in a cave as Plato states. Although we may say somebody is a prisoner, it may not mean that they are actually in jail. There are many prisoners in jail for doing crimes but also there are many people who have never committed a crime who are prisoners. The cave that they are in is their own beliefs. 2. I do believe that the images on the cave wall could represent modern symbols. The images on the cave wall represented what the prisoners thought was present in the exiting world that they were in. the modern version of the images could be compared to the religions groups that choose not to conform to the rest of the world. They know about the outside world and all it has to offer but they choose not to accept that life style. 3. I do believe that there are current examples of the puppet masters. Today the puppet masters could represent teachers, priests, the Police, and security guards. 4. I believe there is a modern view of â€Å"the Good. † Examples of â€Å"the good† in modern views would be religion, family, job, or the idea that someone holds close.

Adolescent Risk Behavior And Varying Family Structures Social Work Essay Example

Adolescent Risk Behavior And Varying Family Structures Social Work Essay Example Adolescent Risk Behavior And Varying Family Structures Social Work Essay Adolescent Risk Behavior And Varying Family Structures Social Work Essay or 25.8 million members of the young person population surveyed, reported utilizing marihuana within the 30 yearss prior to the conductivity of the study. With both adolescent substance usage and changing familial constructions increasing over this clip it is difficult non to oppugn if a relationship between the two exists. The addition in divorce in the United States has besides led to much guess on whether or non the rapid alteration in household construction and support has affected the kids involved. It has been shown that divorce is a extremely nerve-racking clip for all members of the household, and being a kid of divorce I can certify to this fact. In most instances, one of parents greatest concerns is how divorce will impact their kids. As predicted, in times of rapid societal alteration ( ie divorce ) or hurt, societal control and norms are weakened and this rapid alteration serves to deregulate values, beliefs, and general norms ( Berkman et al. 1969 ) . As a consequence of the rapid societal alteration caused by divorce, kids may roll from their ethical motives and general norms and go more inclined to prosecute in hazard behaviours. They besides may turn to substance utilizations as a manner to get by or as a manner to suit in with their equal group. Flewelling et Al. found that higher degr ees of illicit substance usage were found for kids in non-intact households or non atomic places and that kids in these places were much more likely to prosecute in initial drug usage. These surveies suggest that there is a relationship between non-intact places and increased substance usage. This survey seems to propose that there is a relationship between striplings and household construction but to what extent is it the changing household constructions that is act uponing the behaviours. Bjarnason and co-workers found that striplings populating with both biological parents engaged less often in heavy intoxicant usage than those populating in any other household construction. The survey found that more alcohol ingestion was observed in kids populating with a individual male parent than a individual female parent. Through their consequences they concluded that increased intoxicant ingestion is associated with non-intact households and supports the thought that some relationship must be between substance usage and non-intact household construction. However, is it merely the deficiency of both parents in the place that cause increases in substance usage or can it change among the different non-intact constructions themselves? Hoffmann and co-workers research found that even after seting for sociodemographic factors the hazard of drug usage is lowest in mother-father households. Hoffman and collegues besides examined other household construction and found was that the highest degree of drug usage was found in striplings in father-custody households ( father-only and father-stepmotherfamilies ) This survey provides interesting consequences because it suggests that Ta difference does be between patriarchal and matriarchal household units. This brings up the inquiry of why are at that place differences between individual female parent places and individual male parent places. If it is merely the difference between integral households and non-intact households that causes the addition in adolescent substance usage so why is at that place changing rates of substance usage between female parent and male parent individual places? In farther analysis of the influences of household construction on adolescent substance maltreatment, it is necessary to see factors besides the physical construction of the household substructure as justification for increased substance maltreatment and analyze a apogee of household hazard factors and the quality of the familiar relationships. It is undeniable that parents are of import an of import portion in furthering healthy behaviours and wonts but is it merely the fact that Mom or Dad are absent at the dinner tabular array that makes a child participate in intoxicant and drug related activities? Much research has been conducted on this subject and most have found that it is non merely this household construction that determines the hazard behaviour but that there are other factors that cause the forms observed. The survey conducted by Flewelling et al. , supports the thought that household behaviours influence increased hazard behaviour in striplings both quantitatively and qu alitatively. The survey presents the thought that it is parental interactions and relationships that influence imbibing. That it is by proxy that the kids in for deficiency of a better word broken places turn to substance maltreatment. They suggest adolescent intoxicant usage appears to run chiefly through deteriorated dealingss between striplings and their parents ( Flewelling ) . This research brings up an of import point that maybe it is factors normally associated with broken places that caused the relationship between household construction and hazard behaviour. Besides, much of society will hold that parents play a critical function in learning their kids the regulations of society and what classifies as proper and appropriate behaviour. Parents provide subject and monitoring as a agency of forestalling aberrant behaviour and engagement in common hazards behaviours. It has therefore been shown that the relationship between parents and their kids is indispensable in act uponing a kid s risks behaviours peculiarly in respects to adolescent substance maltreatment ( Sokol-Katz et Al. 1997 ) . If a individual parent is excessively busy seeking to supply a comfy life manner for their household they may non be able to supply this necessary relationship that their kids need. Over the past two decennaries much research has been conducted to analyze this quandary in individual parent families. Most research workers support the thought that it is the behaviours and positions that tend to be associated with these individual parent places that are really interceding the stripling hazard behaviour. Harmonizing to one survey it is parental bound scene ( Turner ) , that is the cause of the form of increased hazard behaviour in kids from non-intact households. Turner et Al. goes on to explicate that because individual parentage is so demanding parents may be less likely to put bounds and allow early liberty to their kids. This increased independency granted so early in childhood seems to hold a correlativity with increased hazard behaviours. The survey provides the illustration of a sample of 8th graders and after school wonts. Some of the 8th classs were left place entirely while their several individual parents are at work and the others had their parent plac e when they arrived from school. The survey found that the kids who were left place entirely exhibited an increased prevalence in experimentation with baccy, intoxicant and marihuana. The survey concluded that it is parental engagement in their kids s lives that seems to intercede the opportunity of substance usage non merely the fact that the kid lived in a non-intact place. This provides of import penetration into the relationship between household construction and stripling hazard behaviour. If it is non merely the household construction that is doing the correlativity so there are methods that can be taken to cut down the job that is lending to the kid s substance usage other than the unhappy twosomes holding to remaining together. The deduction of this research is great. This research allows one to see if possibly kids in non-intact households are at greater hazard for accommodation because their parents do non hold clip to give the degree of support needed by the kids in an al ready tense late changed environment and that this is what causes the kids to seek support through drug usage. Although many would reason that experimenting with intoxicant and drugs is the norm for adolescents today, Brook and co-workers found that substance maltreatment may be positively influenced by increased parent-adolescent relationship quality and effectual parenting. ( Brook et al. 1984 ) . However how do we quantify what is effectual parenting and how does this contribute to take down stripling substance usage. A survey performed by Barnes et Al. supports the claim that parental support and monitoring are of import forecasters of adolescent results. Barnes et Al. explains that there is by and large a additive relationship between parental support and stripling results. They found that parents who show more support and who exhibit more attachment to their kids produce kids with a lower opportunity of hazard behaviours. The constitution of such interactions is critical to parental consciousness of many fortunes and issues that could potentially promote hazard behaviour amongst strip lings. Parental consciousness and engagement represents a sort of protection from exposure to drugs and intoxicant. It has been shown systematically to hold a positive influence on stripling substance usage through buffering striplings interaction and association with equals of active drug usage ( Wang et al. 2009 ) . Parental consciousness is successful for the obvious grounds, parents are non merely witting of where their kid is but they are besides knowing about the activities that they are involved in and about the persons whose company their kids maintain. Information such as this gives parents the ability to interact more closely with their kids. It allows them to foster safeguard them from a assortment of societal force per unit areas such as substance maltreatment, and maneuver them on a way of less hazardous behaviours. Research workers have demonstrated that strong parent-adolescent relationships tend to function as a resilience factor by cut downing the impact of peer dr ug influences ( Farrell and White 1998 ) . In add-on to the development and practicing of effectual parenting accomplishments and set uping a better more knowing relationship with their kids, the emotional connexion between parents and kids is of great importance in act uponing kids s hazard seeking behaviours. Surveies have shown that a relationship exists between the measure and quality of parent-child relationships and substance maltreatment. As a consequence of their surveies, Farrell et Als have shown that increased adhering with striplings correlatives to a lessening in the hazard behaviours in which they partake. An addition in trust and the development of a common apprehension between two people is frequently the consequence of any bond and therefore, it is apprehensible that increased parent-child relationships would expose such effects on substance maltreatment. When parents are actively involved in their kids s lives they tend to monopolise more of their kids s times merely because of the nature of their increased relationship. Thus, passing leisure clip with parents restricts chances of prosecuting in imbibing and drug activities ( Kuntsche et al 2006 ) . in add-on, high degrees of household struggle appear to increase the hazard for job behaviours, including those associated with intoxicant and drug maltreatment. When looking more specifically at the relationship between female parents and adolescents the same effects of struggle clasp true. Additions in mother-adolescent statements were related significantly to drug usage. Adolescents who classified their relationships with their female parent as positive, describing low engagement in intoxicant and illicit drug usage ( Farrell el al 1998 ) . This relationship demonstrates the importance of societal coherence within the household place. Feeling portion of a group, or in this instance portion of a household, has clearly been shown to be connected to both an person s physical and mental wellness. Overall it is difficult to contend that fact that some relationship undeniably exists between household construction and hazard behaviours. Because adolescent substance usage is such a big job there are many statistics to back up the relationship. However the existent cause of the relationship is what becomes ill-defined. Many research workers have found that non-intact household structures come with many factors that contribute to depression, solitariness, and sudden alterations. The emotional turbulences of the household can act upon a immature individual to experiment more to suit in, to get by with their emotions, or merely as an act of rebellion. Besides, in non-intact households, more specifically single-parent places, societal and economic factors contribute to a great extent to the household moral force. Without two parents in the place a single-parent must equilibrate clip between work, their kids, and their ain lives with it s ain stressors. Many parents struggle with this balance and the consequence is normally that their kids do non have as much support or monitoring that they need and turn to drugs and intoxicant. The relationship presented does non possess a black and white solution. Many methods must be used to do certain young person in non-intact places and even in integral places do nt turn to drugs and intoxicant. Parents should seek to interact with their kid every bit much as possible and constructing a strong household relationship should be of topmost importance. Many of the hazard factors associated with increased substance usage are non fixed and must be adjusted before they become a job.

Tarbosaurus - Facts and Figures

Tarbosaurus - Facts and Figures Name: Tarbosaurus (Greek for terrifying lizard); pronounced TAR-bo-SORE-us Habitat: Floodplains of Asia Historical Period: Late Cretaceous (70-65 million years ago) Size and Weight: About 40 feet long and five tons Diet: Herbivorous dinosaurs Distinguishing Characteristics: Long head; exceptionally small arms About Tarbosaurus When its fossils were first discovered in Mongolias Gobi Desert, in 1946, paleontologists debated whether Tarbosaurus was a new species of Tyrannosaurus, rather than deserving its own genus. Clearly, these two carnivores had a lot in commonthey were both huge meat-eaters with numerous sharp teeth and tiny, almost vestigial armsbut they also inhabited opposite sides of the globe, Tyrannosaurus Rex in North America and Tarbosaurus in Asia. Lately, the bulk of the evidence points to Tarbosaurus as belonging to its own genus. This tyrannosaur had a unique jaw structure and even smaller forelimbs than T. Rex; more important, no Tarbosaurus fossils have been found outside Asia. Its even possible that Tarbosaurus had evolutionary precedence, and spawned Tyrannosaurus Rex when some hardy individuals crossed the Siberian land bridge into North America. (By the way, the closest Asian relative of Tarbosaurus was an even more obscure tyrannosaur, Alioramus.) Recently, an analysis of a Parasaurolophus fossil revealed numerous Tarbosaurus bite marks, in patterns indicating that this tyrannosaur methodically scavenged its victims already-dead corpse rather than chasing it down and killing it. This doesnt conclusively settle the debate about whether tyrannosaurs were hunters or scavengers (they probably pursued both strategies, as necessary), but its still a piece of valuable evidence.

Animal Cruelty Essay Example | Topics and Well Written Essays - 3000 words

Animal Cruelty - Essay Example It is very important that pet owners realize the fact that a pet is not some exotic, cozy, furry crawling thing that has to abide taking orders from them. Neither are they some kind of soft toys kept at home to provide few moments of excitement and joy in their monotonous life. When somebody decides to own a pet, they must own up the responsibility that comes with them. Like any other living being, they have emotions and feel pain. They also like humans get hungry, fall sick, and more importantly grow old. It is not a very rosy picture when we take account of reality. Several reports of pet abuse from all across the globe, confirms the truth that pets are not always safe from animal cruelty. In various lanes and avenues of several cities, dead animals are often found. Their dead bodies go by unnoticed. Cases of domestic pet violence are on the rise. Some people take their anger and frustration out on their pets. Many pets meet their death due to cruel behaviour of human beings. In mo st cases, their angry owners themselves exhibit such inhuman behaviour. They kill their pets to express their frustrations and then dump their dead bodies in garbage bins. Some cruel pet owners indulge their pets in pet fights. With the purpose to win some money, the lives of these pets are placed in danger. People bet on the lives of these pets, who are trained to fight in rings. Then there are some eccentric celebrities, who endorse using pets as fashion statement. Very often, it has been seen that celebrities use pets as gift items or some cloth piece to wrap around. In suburban areas and villages, animals like donkeys and horses are used to carry loads and carriages. The owners of these animals often use whiplash to make them work faster. Very less care is given to these animals; they are not properly fed or given medicine when they are sick. Many of them die early due to malnutrition and some die due to severe physical strain. Like human beings, some animals unable to bear the trauma loose their sanity. They become hysterical and often end up being hostile. Lack of nutrition, physical torture, being chained whole day to one location make many pets go wild in their behaviour. There have been some bizarre cases where pets have been found imprisoned in car trunks or dark attics, locked all alone left to die. There have been some cases where pets were administered drugs, just for the mere sick pleasure of the owners. These are just a few examples to elicit, some of the brutalities that these animals are made to bear. (Hardcastle, 2008) Current Pet Abuse Scenario On March 29, 2011, an un-named Retriever was brought to the animal shelter of Guilford. The dog had suffered severe burns on his skins caused by some chemicals. The injuries were severe and the dog could not survive. The dog passed away the same afternoon he was brought to the shelter. The culprits are yet to be identified. On the same day, Noelle Stanbridge a citizen of Ottumwa was found guilty of ab using her pet dog. She had hit her pet dog 15 times with a club. The irony is Noelle Stanbridge is famous in her circle as an animal activist. In New York, alone 79 cases of pet abuse were registered in the year 2010, which accounts for only 8 percent of the total pet abuse cases registered in USA, which stands at 986 cases for the year 2010 alone. There are majority of incidents, which do not even get

Strategic Business Communication Essay Example | Topics and Well Written Essays - 500 words - 2

Strategic Business Communication - Essay Example In addition, analysis of the truthtm campaign demonstrated that it was positively correlated with reductions in the smoking behavior of youths and young adults (Thrasher et al. 2004). Unfortunately, scholars have also noted that the effectiveness of other campaigns has been more modest. For example, Hankin, Sloan, and Sokol (1998) conclude that the utility of warning labels in reducing alcohol consumption during pregnancy was only slightly effective, and a review of the effectiveness of several state antismoking advertising campaigns found that several campaigns had mixed or even ineffective results (Pechmann and Reibling 2000).† (Rucker and Petty, 39) â€Å"†¦it is essential to consider whether the audience is disposed to scrutinize the information carefully or inclined to process the message in a more peripheral manner (Step 1). Second, it is important to evaluate message characteristics and, when possible, to design the message to contain information that will be persuasive on the basis of the audience’s elaboration level (Step 2). Third, it is necessary to consider whether the goal of the message is to create an enduring attitude change or simply an immediate attitude change (Step 3). Fourth, it is important to evaluate fit among audience elaboration likelihood, message characteristics, and message objectives both conceptually (Step 4) and empirically (Step 5). Finally, if there is a discrepancy between the audience elaboration level and the message characteristics or the goals of the message, it is necessary to consider how to remedy this mismatch (Step 6).† (Rucker and Petty, 40) â€Å"Consider the development of an antismoking television commercial that is designed to advocate parents talking to their children about drug use. The message might feature celebrities telling parents to talk to their children, but it might not provide or disclose the specific benefits of having such conversations† ( Rucker and Petty, 48) â€Å"three key