Analysis On Nike And Feasibility Of Imc Plan Marketing Essay

Analysis On Nike And Feasibility Of Imc Plan Marketing Essay Executive Summary Marketing processes as we are conversant with are an integral part of any organization and it undertaking. The sole purpose for any given business organization is to produce products and service so that it can be sold in the market and reaches consumer. Marketing is one of the process undertakings within the organization at the operational level with a purpose. Strategically speaking, any forms of marketing have their own benefits and limitations. However, in the current scheme of things, we can reasoned herein that marketing endeavor of corporation have undergone tremendous change at all level. There are also various tools and marketing tactics that organization exploit for the sole consideration of befitting organizational processes and its marketing endeavor. The purpose of this report is to discuss the central theme of ‘IMC Plan in a major organization† and to link it with the concepts and theoretical meaning of the subject. We are of the opinion th at the concept of integrated marketing communication is hugely in practiced amongst marketers for the sheer element attached to it. But what are the IMC processes at play concerning Nike? For that reason, this report also attempts to analyze the many feature and meaning fo IMC and its various tools that si at play. Besides, Nike is also considered as the organization to comprehend upon the realms of IMC and its meaning and how far the company IMC has been effective on a global scale. Besides, the report in parts also accumulates the very essence to reflect upon the entry of Nike in UAE and to identify the features of IMC at play in UAE undertaken by Nike. Introduction The concept of integrated marketing communication can be understood as a discipline of marketing communication and its planning that integrates the comprehensive values of marketing tools to the advantage of the organization and its marketing endeavor. To top it all, the practice of integrated marketing communication a lso helps companies and marketers to come out with a comprehensive and strategic outline of marketing and communication strategy that is often believed to provide clarity to messages, as well as clarity and total impact of communicated messegges that is seamless. (Yeshin, 1998, p. 68) Thus, we believe that the basis for any marketing endeavor that corporations undertake is to create a value chain internally and externally for its products and services. The creation of value chains thus requires a comprehensive integration and practices of marketing channels that is seamless across boundaries and to some extent the use of comprehensive marketing tools and communication forms. Objective of the Study & Issue in Consideration There are innumerable issues when it comes to the factor encompassing integrated marketing communication.soe of the probable issue to be identified can be looked in respect of the following: How has mass media contributed to the factor encompassing Integrated marke ting Communication? Does the factor attached to the changing aspects of communication in the current scenario have its influence on the factor encompassing how integrated marketing communication is carried out?

The History of Arabia and its Culture Assignment - 152

The History of Arabia and its Culture - Assignment Example The duration in the history of Arabia before the birth of Islam is referred to as Times of Ignorance. This is according to the practices and beliefs of pagan Arabs. The Arabs devoted to several religions which are characterized as polytheists, Christian Jews, and atheists. Most Arabs worshipped several idols. The atheist Arabs believed on the eternal world. After Romans destruction of Jerusalem, in A. D. 70, drove Jews into Hijaz, Arabia. Romans converted the Ghassan Arab tribe to Christianity (Farah 45). The state religion in the Kingdom of Saudi Arabia is Islam. Saudi Arabia hosts Mecca and Medina cities. Muhammad, the leader of the Islamic religion lived and died in the cities. The cities attract pilgrims in millions yearly. â€Å"Custodian of the Two Holy Mosques† is the King of Saudi Arabia’s official title (Farah 27). The two mosques are; Masjid al-Haram and Al-Masjid al-Nabawi, in Mecca and Medina respectively. Saudi Arabia gave rise to the Arabic language, which is used in the Quran. Islam changed Arabs in several ways. For instance, the religion plays a significant role in the Saudi state and society. The influence of the religious establishment, ulema, is very great. The Kingdom of Saudi Arabia entails the Arab Islamic state which is sovereign. Islam is the state religion, and the constitution is The Holy Quran; and the Sunna, traditions of the Prophet. Arab Israeli conflict entails military conflicts and the political tensions involving Israel and some Arab Countries. The basis of the present Arab Israel conflict is the rise of the Arab nationalism and Zionism, at the end 19th century. Territories viewed by the Jews as historically theirs, are also viewed by the Pan Arabs as belonging to, historically and presently, Palestinian Arabs (Morris 217). This tension among the Palestinian Arabs and Jews started at the beginning of the 20th century.  

Describe the history of building construction changes in the context Research Paper

Describe the history of building construction changes in the context of fire safety and prevention. What are examples of major c - Research Paper Example It is important that the fire safety professionals and the fire fighters of today continue to look back on these horrifying tragedies and remember what valuable lessons were learned from these fires, and also remember at what cost those lessons came. The deadliest fire in Chicago history occurred in the Iroquois theater, on December 30, 1903. The reportedly fireproof building had been open a mere five weeks before the scenery caught fire on a reflector. An attempt to bring down the fire safety door, a stage curtain made of asbestos, failed, and the panicked cast fled out the back. The draft from the stage door caused an explosion of flames on the stage that immediately combusted much of the seating area. In the ensuing rush to the exits, 602 people were killed, many of them from being crushed against locked exit doors or exit doors that opened to the inside of the theater (Eastland Memorial Society, n.d.) As a result of the theater fire, Chicago mayor Harrison closed over one hundred and seventy theaters, dance halls, churches, and other large gathering spaces for re-inspection for compliance with building codes. Many of the fire codes had been ignored in the construction of the Iroquois Theater due to bribes given to local governmental officials. Mayor Harrison was determined that this practice would not be allowed to continue. New laws and codes were passed that required marked fire exits, clear exit paths, and doors that opened outward instead of into the line of travel. Additionally, any new theaters had to be equipped with a steel fire curtain for the stage to prevent failure of the type that occurred with the asbestos curtain at the Iroquois Theater (Eastland Memorial Society, n.d.) Another Chicago tragedy was the school fire at Our Lady of Angels on December 1, 1958. The building had a brick exterior and completely wooden interior, and a roof that had been waxed with petroleum-based products. The building had only one fire exit, which to be reached requi red traveling through the main corridor, negating its purpose. The fire alarms were mounted deliberately out of reach of the children in the building to prevent mischief and, regardless, were not designed to alert the fire department when activated. The fire started in the basement dumpster, allegedly by a ten year old student at the school, then ignited a nearby staircase. The combustion of the stairwell released gases, heat, smoke, and flames onto the second floor, as the second floor exit to the stairwells lacked a fire door, unlike the first floor exits to the same staircases. Many of the children were killed by jumping or falling out the second-story windows after the center corridor filled with flames and the escape route was blocked. The final death toll was ninety-two children and three teaching nuns (Morgan, n.d.). Disturbingly, the building had passed a fire safety inspection just a few weeks before the incident. It had met all fire codes at the time of its construction, a nd Chicago fire code did not require that existing structures retrofit equipment to meet newer standards. As a result of the disaster, fire codes affecting schools were changed across the country to make schools safer, including such reforms as exterior fire escapes and fire alarms that rang in local fire departments (Morgan, 2001). Another